This paper examines the role of ITS Academy in the Italian tertiary education system, in light of the reform introduced by Law 121/2024. Through an empirical survey of students enrolled in ITS Academy and the analysis of ministerial and scientific sources, three strategic dimensions are explored: organization, educational innovation, and communication. Data collected through structured questionnaires and analyzed using statistical methods highlight strengths such as high post-diploma employability, connections to the manufacturing world, and laboratory-based teaching. However, critical issues emerge related to their geographical distribution, lack of remuneration for internships, and limited integration with the university system. A comparison with similar European models (French Brevet de Technicien Supérieur - BTS, German Fachhochschulen, and Swiss Universities of Applied Sciences - UAS) allows us to outline development prospects and improvement proposals for consolidating ITS Academy as a cornerstone of higher technical education in Italy.