This study analyzed the factors affecting sustainable tourism development in Binh Dai district, Ben Tre province based on people’s assessment. The sample size of the study is 100 people living in Binh Dai and participating in tourism. The methods of descriptive statistics, reliability assessment of the scale and exploratory factor analysis were used in data analysis. Research results show that there are 7 factors affecting sustainable tourism development in Binh Dai, namely “Working experience”, “Hospitable community”, “Diverse ecosystem”, “Environmental pollution”, “Complete infrastructure and architecture of the tourist destination”, “Easy and convenient transportation to circulate”, “Poverty reduction through tourism”.