This study employed a convenience sample of 363 employees spread across 14 home supply stores. LISREL-based estimates of parameters linking affective commitment and high personal sacrifice commitment components (Meyer & Allen, 1991) to turnover-related withdrawal cognitions showed that affective commitment was a stronger predictor of withdrawal cognitions in urban areas, while the continuance subdimension, high personal sacrifice, was a much stronger predictor of withdrawal cognitions for those employed in rural areas. This was consistent with the idea that the main driver of turnover in urban areas--where the impediments to job mobility found in rural areas are lacking--is the general emotional orientation (Jaros, 1997) of employees to their employment/employer.